WEBSITE AS A DIGITAL MARKETING STRATEGY TOOL FOR SCHOOLS
A school website is supposed to serve so many interesting purposes. Every school must deem it fit to have a functioning and very active website which will achieve a bunch opportunity for the school. It is not enough to just have a very beautiful website without having people visit the website o daily basis.
Your website must be seen as a potent tool for your online marketing strategy. It should be used to mobilize extensively for your school enrolment. It should serve as your online school profile or business card in the corporate world. Let your school website transit from being an ordinary information site for basic information about the school.
HOW EFFECTIVE IS A SCHOOL WEBSITE?
- I see schools rushing to have a website without proper utilization
- What is the use of a website when it is very inactive
- What is the use of your website that does not generate traffic for relevance
- Why will you have a dormant website that is devoid of activism
- How regular does your parents visit your website
- How often do your teachers post on your website?
WHAT YOU SHOULD DO WITH YOUR SCHOOL WEBSITE
- Create essay writing competition among your staff and students on weekly basis and post the best write up of the week on your school website blog section. This will enrich your school website and motivate your staff and pupils to engage in quality research works. It motivates them while putting your school in a pedestal of academic excellence.
- You should have a news section on your website to post local news happening in your school. Get a write up about your open day, your test week, your visit to Airport etc. develop it into a news and post on your website. It’s local news section of your website. This will reinforce other picture gallery your website may contain. It also builds the skill of report writing among your staff and students.
- Let your pupils make presentations on topical issues. Record the video format and upload to your website through YouTube. One of the most important feature of a good website and content and its activeness. When you connect yr website with your YouTube channel and people can stream your video on your website not necessarily leaving your website to YouTube, it is a good thing.
- Task your teacher in charge of English and literature to come up with weekly summary of the news both local and international news. Especially as it relate with education. Let your website be blessed with lots of current local and international news as it affect education. Create news of the new inauguration of academic board of WASSCE and NECO, create news about the period of terminal exams, write news about the new appointed ministry of Education etc. people will love to follow your website for latest and original educational news.
- Let your school have position paper on topical issues like *Education and Survival with Corona Virus Saga*. Have the paper published on your website. You can have position paper on current moral decadence in the society, naira marley madness is a case study. You can write extensively on it and publish on your website.
- Weekly photo news of the school events and happenings should be published on your website. Photo-news is one of the most potent tool and media conviction. Your website should feature current pictures of events in your school. Not just the old pictures you took 2 years ago. Let any body who come to your website sees new things every week.
- Adopt a school management system where parent can access updates on their children performance through the website. This part is also very critical. Your school website should have school management system where parent can monitor the academic performance of their child. They can go on the website to download curriculum, download assignment, check result, and check for update.
With all these, your school website will definitely become a strategic digital marketing tool.
WHAT YOUR SCHOOL WEBSITE SHOULD DO FOR YOU
- IT SHOULD ENGAGE YOUR PARENTS AND GENERAL AUDIENCE
Your school website must be engaging. It must go beyond just ordinary information website.it must be full of activity. It must serve as a potent tool for your school to engage the intellectual capacity of your parent and potential parent. Your website must be able to convert every new prospect into becoming one of your parents.
- IT SHOULD POSITION YOUR SCHOOL AS AN AUTHORITY IN WHAT YOU OFFER
If your school a specialized school, if you focus on Montessori teaching, if your school ia core missionary school, let your school website position you as an authority I what you offer. Especially through your write up and contribution to knowledge.
- IT SHOULD PROVIDE DETAIL INFORMATION ABOUT YOUR SCHOOL TO EVERY PROSPECT
Your school website must provide detail information of your offerings, your facilities, your curriculum, your mission and vision, your culture, your recruitment policies, your staff training modalities, so much detail that can easily convince every prospect into your school.
- IT SHOULD GRANT YOUR SCHOOL ENOUGH BRAND VISIBILITY
Your school website should go beyond just being informational. It should reflect your brand, belief and culture. It should push forth the school brand. It should add more to the originality of the school. It should reflect the originality of your ingenuity. If you are currently not getting all of these from your website, you really need to rethink your digital marketing strategies.
- IT SHOULD WIN GOOGLE TRUST WITH GOOD OPTIMIZATION
With constant content publishing and dynamic activism on your website, the Google bot that is responsible for crawling website content will easily discover your website and index it as one of the most trusted educational and school website. That is when its optimization will be exceptional on Google Search Engine.