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What is Customer Relationship Management System?

CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships. Typically, CRM software is used in the enterprise, however many products scale to a business of any size.
At Articulate Technologies Concept, we see CRM System as a life wire of every successful business. We provide implementation and support for many Off-the-shelf CRM solutions including Microsoft Dynamics CRM, Sugar CRM, Agile CRM and salesforce. We have dedicated staff whose primary job is to ensure your business values are protected by maintaining a good eye on your customer management system.

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  • Customer Relation Management System
    Customer Relation Management System

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Benefits of Customer Relation Management System

1. Improved Customer Experience
Today's customers expect a customized, streamlined experience from beginning to end. They want you to know who they are and to have what they need - without transferring the call and without keeping them waiting. A customer relationship management system will enable you to quickly identify your customers, address their primary needs, and subsequently recommend additional products or services that match their profile. It gives your staff the ability to recognize who they're dealing with from the very beginning, making them more efficient and more productive. Customers, in turn, enjoy better customer service-with fewer hassles.

2. Focused Marketing Effort
CRM solutions provide you with a complete picture of your sales pipeline, as well as your existing customers. With that in hand, you can identify and target individuals with the greatest potential for future sales. Rather than taking the mass marketing approach, CRM allows you to focus and fine-tune your marketing efforts to make those efforts more productive. That saves you money because you aren't expending resources on individuals who ultimately won't become customers.

3. Automated Analytics and Reporting
Whether your business is large or small, chances are you don't have time to track and analyze the buying habits of every last customer. The beauty of customer relationship management applications is that they handle that piece of the marketing puzzle for you. Because your customer and sales information is housed in one place, you have automatic access to a full range of reports on which products or services are selling and who's buying them. You gain a clearer picture of the sales pipeline itself: How is it working? Where are the snags? Which staff member is the most productive? A CRM's centralized information warehouse gives you powerful analytic and reporting tools that would be hard to replicate in stand-alone systems.

4. Better Coordination and Cooperation
When sales, marketing, and customer service share a common CRM platform, they can speak the same language with one another. Rather than being separated by systems functionality or access to key information, departments across the organization can function more cohesively. Suddenly, they have what they need to work as a single unit. They know what the goals are and how to attain them. A customer relationship management system can manage to day-to-day administrative tasks for you, giving your sales team the chance to get back to, well, selling.


We implement with professionalism the following of-the-shelf CRM solutions

Microsoft Dynamics CRM

Microsoft Dynamics CRM is an all-inclusive CRM solution built on top of cloud technologies as an on premise platform deployment. With our in-house certified Dynamics CRM specialist, we possess the knowledge and skills to provide a seamless implementation of the CRM and a continuous support for your deserving business. Microsoft Dynamics provides solutions for the following areas: Sales, Customer Service, Operations, Field Service, Project Service Automation, Marketing, Customer insight.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market. It comes as an open source application and as on premise application. It is highly flexible and scalable.


Agile CRM is a Sales & Marketing Automation for Small Businesses. It comes out of the box fully integrated with powerful sales tracking, marketing automation, telephony, and a social and unified communications suite allowing you to sell like the Fortune 500. It has a robust integration infrastructure with a number of enterprise application and also web frameworks like wordpress, magento, opencart etc.

Salesforce CRM sees

CRM as a business tools that allows you to manage your customers, partners and prospects information in one place. That is why Salesforce built its CRM System as a cloud based infrastructure that can help every part of your business get a 360 degree view of your customers.

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About us

Articulate Technologies Concept is an ICT institution that specializes in Mobile Application Development, Web Design and Hosting, Web Development, Software Development, CRM Solutions, ERP Solution, Portal Development, IT Consultancy, Hardware and Connectivity Solution, Business Solution and Training.